About us
For most of my life, people knew me as an Air Force officer, business executive, husband, father, and leader.
Very few knew the battles I carried inside.
Like many men, I learned to perform long before I learned to heal.
I spent more than twenty years serving in the United States Air Force and later fifteen years leading a defense company as CEO. Those experiences taught me leadership, discipline, and resilience—but they didn’t heal the identity wounds I’d carried since childhood.
Eventually, God brought me to a place where I stopped hiding behind achievement and allowed Him to begin transforming my heart.
That journey changed everything.
Not my résumé.
My identity.
Today I help Christian men discover the same freedom God has given me.
Whether you’re a veteran carrying invisible wounds, a husband fighting for your marriage, a father trying to lead your family well, or a business leader searching for deeper purpose, my passion is helping you become the man God already sees.
I’ve been married nearly forty years, have four children who love Jesus, and fourteen grandchildren who remind me every day why this work matters.
My message has never changed.
You are Chosen.
You are Loved.
You are His.
5 by 2 Coaching is a Christ-centered leadership and identity coaching practice founded by Tom Richards. Built on decades of leadership experience—from military service to executive leadership—and a deeply personal journey of faith and healing, our mission is to help men realign their identity with biblical truth.
We believe true leadership doesn’t begin with strategy—it begins with identity. When a man knows who he is in Christ, everything changes: how he leads, how he loves, and how he lives.
Through focused 1-on-1 coaching in 8- and 12-week cycles, we walk alongside Christian leaders, fathers, veterans, and entrepreneurs to uncover what’s been holding them back, heal what’s been hidden, and activate a clear, aligned path forward.
We also provide practical resources to support that journey—including a free introductory eBook, other e-books for purchase and merchandise that reflects our mission and message.
This is about more than growth.
It’s about becoming the man God called you to be.
STATEMENT OF FAITH
At 5 by 2 Coaching, our foundation is Jesus Christ and the authority of Scripture.
We believe:
• The Bible is the inspired, infallible Word of God and the final authority for faith and life.
• There is one God, eternally existent in three persons: Father, Son, and Holy Spirit.
• Jesus Christ is the Son of God, fully God and fully man, who lived sinlessly, died for our sins, and was bodily resurrected.
• Salvation is by grace alone through faith alone in Christ alone — not by works.
• Every believer is indwelt by the Holy Spirit and called to live a life of holiness, courage, and Kingdom impact.
• Identity is found in Christ — not in performance, position, trauma, or achievement.
• The Church is called to make disciples, strengthen families, and proclaim the Gospel boldly.
5 by 2 Coaching exists to help leaders align their identity with biblical truth and live out their calling with integrity and conviction.
The Story of Jesus
Have you ever wanted to share the story of Jesus with a friend, family member or stranger on the street but didn’t know quite where to start? Watch Tom Richards, share his version of The Bridge, a 5 minute easy to follow illustration!
Do you want to download The Bridge illustration?
Click this link to get a FREE DOWNLOAD >> Click Here!