About
Tom Richards, Founder of 5 by 2 Coaching
For most of my life, people knew me as an Air Force officer, business executive, husband, father, and leader.
Very few knew the battles I carried inside.
Like many men, I learned to perform long before I learned to heal.
I spent more than twenty years serving in the United States Air Force and later fifteen years leading a defense company as CEO. Those experiences taught me leadership, discipline, and resilience—but they didn’t heal the identity wounds I carried since childhood.
Eventually, God brought me to a place where I stopped hiding behind achievement and allowed Him to begin transforming my heart.
That journey changed everything.
Not my résumé.
My identity.
Today I help men discover the same freedom God has given me.
Whether you’re a veteran carrying invisible wounds, a husband fighting for your marriage, a father trying to lead your family well, or a business leader searching for deeper purpose, my passion is helping you become the man God already sees.
I’ve been married forty years, have four children who walk closely with Jesus, and fifteen grandchildren who remind me every day why this work matters.
My message has never changed.
You are Chosen.
You are Loved.
You are His.
5 by 2 Coaching is a Christ-centered leadership and identity coaching practice founded by Tom Richards. Built on decades of leadership experience—from military service to executive leadership—and a deeply personal journey of faith and healing, our mission is to help men realign their identity with biblical truth.
We believe true leadership doesn’t begin with strategy—it begins with identity. When a man knows who he is in Christ, everything changes: how he leads, how he loves, and how he lives.
Through focused 1-on-1 coaching in 8- and 12-week cycles, we walk alongside Christian leaders, fathers, veterans, and entrepreneurs to uncover what’s been holding them back, heal what’s been hidden, and activate a clear, aligned path forward.
We also provide practical resources to support that journey—including a free introductory eBook, other e-books for purchase and merchandise that reflects our mission and message.
This is about more than growth.
It’s about becoming the man God called you to be.
The Story of Jesus
Have you ever wanted to share the story of Jesus with a friend, family member or stranger on the street but didn’t know quite where to start? Watch Tom Richards, share his version of The Bridge, a 5 minute easy to follow illustration!